Keyword Research & PPC Ad Writing Tips
Here’s an easy tip to find synonyms and related words for keyword research, and use them to improve PPC advertising response rates.
For instance, to find synonyms and keywords related to “marketing”, enter your search word or phrase, preceded by the tilde sign (”~”) without any spaces, into Google’s search field.
Example: ~marketing
As shown by the bolded words in Google’s search results, synonyms and words related to marketing include promotion, business, market, communications, media, etc.
This tip can also help in writing PPC ads. If you don’t have enough room for a certain word in an ad, you can try a synonym or related word with fewer characters.
Testing may even reveal a synonym that generates better response than the original word. Just one word can make a difference in PPC ad response.
Additional Tips
* Once you’ve found and noted a synonym, you can remove it from additional searches by preceding it with a hyphen. This makes it easier to find additional keywords in the search results.
Example: ~marketing -promotion
* To display more search results per page than the default of 10, adjust this setting through the preferences link.
* Consider adding keyword synonyms that don’t pertain to your product or market, to your negative keywords list.
Shocking Breakthrough Blasts Adwords Sales Amazingly Higher: AdwordsMaximizer.Com